Making music

91短视频 State alum Kris Kropff flourishes as head of music publishing for The Lorenz Corporation

December 20, 2018

When she was a young girl attending Catholic school, Kris Kropff would take daily piano lessons from a nun at a nearby convent. But when she hit fourth grade, she switched to saxophone.

鈥淚 loved Pink Floyd,鈥� she confesses.

However, Kropff has since returned to church music in a big way. The 91短视频 State University alumna is president of music publishing for The Lorenz Corporation, one of the largest publishers of choral music in the land.

鈥淚f you鈥檝e been to a school choir concert or you鈥檝e been to a mainline Protestant church in the last 20 years, I guarantee you鈥檝e heard a Lorenz piece,鈥� she said.

Music has always been at the center of Kropff鈥檚 life.

She describes herself as the 鈥渃lassic band nerd鈥� when she attended Chaminade-Julienne High School in Dayton, where she played in the orchestra, in musicals and was a drum major.

鈥淏y junior year, I was pretty set that music was what I wanted to study,鈥� she said, adding that she wanted to become a band director.

Although she was accepted into the prestigious Eastman School of Music in Rochester, New York, Kropff opted to enroll at 91短视频 State to be near her ailing grandmother.

鈥淯pon reflection, 91短视频 State was one of the best things that ever happened to me,鈥� she said. 鈥淎t 91短视频 State there was a whole breadth of programs.鈥�

As a student, Kropff performed as part of numerous ensembles, playing clarinet and bass clarinet in Wind Symphony, saxophone in Jazz Band and as a reed player for many of the university鈥檚 award-winning theatre productions.

Her clarinet teacher was Randy Paul, the late chair of the .

鈥淩andy cared enough about students to understand there was more to a person than just how they performed,鈥� said Kropff, who in 2010 was named the School of Music鈥檚 Alumni of the Year.

Kropff graduated summa cum laude in 1999 with a bachelor鈥檚 degree in music and music history and literature. The following year she landed a job at Lorenz with the thought of staying for six months before pursuing a graduate degree.

Founded in 1890, Lorenz is a fifth-generation, family-owned music publishing, printing and distribution company based in Dayton. It identifies and collects new choral compositions, prints the sheet music and sells it to churches and schools. Lorenz operates out of a five-story, red brick building it has occupied since the 1940s. The overpowering smell of ink and the hum and clack of the printing press dominate the factory floor, which is also home to a mechanical folder, cutter, coater, stitch liner and enormous spools of paper.

At least four 91短视频 State alumni work at Lorenz, which has about 60 employees in Dayton and 15 in Nashville. It also has a team of 11 editors outside of Dayton who maintain relationships with the composers who write the music that is sold by Lorenz.

As a student at 91短视频 State, Kris Kropff playing clarinet and bass clarinet in the Wind Symphony, saxophone in Jazz Band and as a reed player for university theatre productions.

Kropff started at the bottom, running the office copy machine. She said she began to learn the business by 鈥渁sking annoying questions鈥� and challenging the way things were done.

鈥淭hat鈥檚 how it works when you鈥檙e 23 and think you know everything,鈥� she said.

Kropff was put in charge of integrating new information technology into the company鈥檚 operations and as a result got to learn about most every facet of the business.

鈥淚 answered our customer service line and took sales orders, which taught me a lot about who our customers were,鈥� she said.

She once made the mistake of accidentally throwing away an entire drawer of accepted but not yet published manuscripts because she thought she was being efficient. But the misstep didn鈥檛 slow her down.

Kropff developed the position of editorial coordinator to help streamline workflows and improve and implement new software applications. In 2006, her editorial role was expanded to include leadership of the Heritage Music Press General Music catalog.

As part of that job, she became founding editor of Activate!, a magazine for school music teachers. The magazine includes sheet music and lessons on how to teach it.

鈥淲e鈥檙e trying to make sure that even if they (students) don鈥檛 grow up to become music majors at 91短视频 State, they鈥檒l appreciate music,鈥� Kropff  said.

Lorenz was built on the back of its magazine subscriptions. At the highpoint, about 65,000 copies of its magazine The Organist were distributed every month.

鈥淚f you go into any church in the U.S. and look hard enough, you will find one of our magazines,鈥� Kropff said.

In 2008 Kropff was named vice president of marketing, taking charge of developing and directing advertising strategies for the company鈥檚 more than 500 new music titles released each year. In 2011 she was named president of music publishing.

Lorenz publishes about 180 new choral anthems for churches annually as well as instrumental music for organ, piano and handbell. Under its Heritage Music Press imprint, the company publishes another 100 choral pieces for choirs from elementary through advanced high school along with a dozen or more lesson books for K-6 general music.

鈥淲e have composers all over the world with whom we have ongoing publishing relationships or just seek us out,鈥� said Kropff. 鈥淥ne of my favorite things is to find some of those new writers, like our schoolteacher from Portland, Oregon.鈥�

Lorenz recently publishing a new choral piece by 础苍诲谤茅 J. Thomas, director of choral activities at Florida State University.

鈥淚t鈥檚 an uplifting gospel Mass,鈥� said Kropff, who listens to much of the music the company ends up publishing. Kropff, who took an aural-skills class at 91短视频 State, can look at a piece of sheet music and without playing it can 鈥渉ear鈥� what it sounds like.

As a marketing tool, Lorenz makes recordings of most of the sheet music it wants to sell using professional singers at a studio in Indianapolis. The company also spends about $1 million a year mailing CDs to prospective customers. Some of that money is recouped from churches and schools that buy the music in order to sing chorals over it.

Kris Kropff started at the bottom, running the office copy machine and learning the business by 鈥渁sking annoying questions鈥� and challenging the way things were done.

Kropff said the business is very stable.

鈥淚t鈥檚 the perfect delivery system at a very affordable price,鈥� she said. 鈥淯ltimately, it is about picking that compelling or inspiring song 鈥� that piece that will move your choir, that lesson you know is going to lock in that concept for kids.鈥�

When she鈥檚 not working or sleeping, Kropff enjoys riding her 1977 Suzuki 650XS motorcycle, is a licensed open-water diver and has 鈥渏umped out of a perfectly good plane 鈥� twice.鈥�

For someone who was only going to stay at Lorenz for six months, Kropff has had a pretty good ride. And 91短视频 State had something to do with it.

鈥淭hink about your college experience as the widening of a path 鈥� and taking advantage of those opportunities that I think 91短视频 State is in a unique position to offer,鈥� she said.