Wearing it well
91短视频 State communication studies major Gracie Wyatt in business with Fully Loved and Free clothing company
July 19, 2021
July 19, 2021
They are not typical T-shirts and hoodies. They deliver messages such as 鈥淚 Am Loved,鈥� 鈥淚 Am Worthy鈥� and 鈥淚 Am Forgiven.鈥�
It鈥檚 all part of Fully Loved and Free, an online company founded by Gracie Wyatt, a 91短视频 State University who also .
鈥� means that everyone is loved and it costs nothing to love someone,鈥� she said. 鈥淚 sell clothing that spreads love and positivity.鈥�
Wyatt grew up in Springboro and graduated from Springboro High School in 2018. She went into business that same year after she went looking for an apartment and noticed all of the blank doormats. So she began painting doormats, posted photos of them on Instagram and was encouraged to begin selling them.
Last year, she switched gears and began selling clothing, rebranding the company as Fully Loved and Free.
鈥淚鈥檝e always dreamed of being a small-business owner,鈥� she said. 鈥淚n the back of my mind, I knew I eventually wanted to sell clothing. When COVID hit, my dream became reality. The idea of spreading love and positivity through clothing was created.鈥�
Wyatt buys the clothing, has a friend print the wording on the item and then markets it on social media.
鈥淚t is going really well,鈥� she said. 鈥淚鈥檓 coming up with new collections. We have a new one in July that I鈥檓 super excited about.鈥�
Fully Loved and Free has several different collections. The You Are Collection features crewnecks with 鈥淵ou Are Loved,鈥� 鈥淵ou Are Capable鈥� and other 鈥淵ou Are鈥檚鈥� emblazoned on the front. The I Am Collection shouts out 鈥淚 Am Loved,鈥� 鈥淚 Am Worthy,鈥� 鈥淚 Am Forgiven.鈥� One of the biggest sellers is the You Are hoodie with a cross on the front.
One of the challenges for Wyatt is coming up with new slogans to print on the clothing. She sometimes finds herself 鈥渋n a funk鈥� trying to think of new ones.
She says her marketing classes have prepared her for success, especially making online presentations that strengthened her social media marketing skills.
Wyatt said the most gratifying part of running Fully Loved and Free is getting feedback from customers, including what people think about her business.
鈥淚t really brings me happiness,鈥� she said.