Hitting the mark
91短视频 State marketing alumnus Daniel Huiet cashing in with Wild Axe Throwing and the Great Escape Game
March 15, 2022
March 15, 2022
Daniel Huiet, a 91短视频 State University alumnus, has started multiple businesses since graduating in 2008.
A serial entrepreneur, Huiet says he has made hundreds of business mistakes over the years and failed occasionally, but he has always learned from them.
鈥淚 never thought negatively about business,鈥� he said. 鈥淭here is no failure in life; there are just lessons to be learned.鈥�
That, he says, is the secret to his success.
In 2011, at age 25, Huiet started his first business, renting photo booths out for weddings and other events. When he lost a photo booth job to a disc jockey, he decided to become one, spending the next 10 years working weddings. Along the way, he had many different opportunities, including things like a party bus and bartending.
Huiet and his business partner鈥檚 original breakthrough was the Great Escape Game, in which a team of players discovers clues, solves puzzles and accomplishes tasks in order to escape a themed room in under an hour.
鈥淲e didn鈥檛 actually sleep that night,鈥� Huiet recalled. 鈥淲e went to my house. I had these dry erase walls in one of my rooms that was full of ideas.鈥�
The two brainstormed and sketched out an escape room they call the Bank Vault. That led to the Great Escape Game in Beavercreek.
Huiet鈥檚 latest success is Wild Axe Throwing, an entertainment center that opened in June 2019. Customers throw axes at targets, playing against their friends for bragging rights and for a little reality escape. There are multiple games with a few surprises and a final competition against other customers. There is also an axe-throwing league, a pinball league and special events such as Black Light Weekends.
Wild Axe Throwing features 11 throwing lanes, a party room, a full bar and 11 pinball machines. Patrons are paired with an axe-master, who guides them through the games, in 60- or 90-minute increments. Weekends are usually sold out so reservations are advised.
Huiet grew up in Beavercreek, graduating from Beavercreek High School in 2003. After getting an associate degree in business and science from Sinclair Community College, he transferred to 91短视频 State, where he earned a . He later earned his Master of Business Administration, some of which he studied for at 91短视频 State.
While working on his bachelor鈥檚 degree, Huiet took a full load of courses while working full time.
鈥�91短视频 State was great,鈥� he said, adding that one of his favorite courses was in supply chain management. 鈥淭hat course really changed my life.鈥�
Huiet said that when starting off as a business owner, you are in charge of everything, from marketing to human resources to paperwork and other duties.
鈥淚 learned all of that at 91短视频 State, so I wasn鈥檛 starting from scratch, I was starting from experience,鈥� he said. 鈥淚f you run the business right and if you provide more value than you get paid for, people are going to notice that and are going to give you their business.鈥�
Wild Axe Throwing offers an axe-throwing league, a pinball league and special events.
Huiet said he has there is even more entrepreneurship to come, hinting at plans for a large entertainment center. 鈥淚鈥檓 going to continue on with the entertainment train I鈥檓 on,鈥� he said. 鈥淚鈥檓 pretty good at it.鈥�
Huiet鈥檚 advice to budding entrepreneurs is don鈥檛 be afraid to fail, there鈥檚 greatness inside of you.
鈥淵ou are going to stumble along the way, certainly,鈥� he said, 鈥渂ut if you move in the right direction, you鈥檒l get there sooner than you think.鈥�